Connections Summit 

CONFERENCE BRAND DESIGN

The rebranding of the Connections Summit conference was completed in 2024 and intertwined elements of it’s parent brand (ElectriCities of NC), strategic priorities, and the strategy of the technology conference itself. The triangles represent the components of the tagline: Integrating Communities, Customers, and Technology. The imagery, a specific unknown terrain, represents a collaborative navigation of the future and technology with a nod to the changing landscape and challenges of the utility industry today.

What may seem simple on the surface represents an extensive design process behind the scenes. Each final piece of the toolkit evolving through multiple iterations before arriving at it's strongest visual solution. A logo is just one part of a brand – however, it's an asset with significant impact.

This brand will serve for many years to come as the visual foundation for this conference, saving the organization compounded time and money.

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